As a company owner, what will you want from your company? As the owner, I would have want companies’ brand name that can earn me the profit. I think that most of the company owners agree with me. For earning the profit in this digital age you on your part need to be efficient in driving traffic towards your site that can be only done when your company’s website do has the ability to rank high in the search engine. So, for the smooth running of the company we need to have the brand name along with SEO.
The goal of the company gets largely affected if on of the factors, SEO and branding, does not work well. Apparently, if we go deeper into it then we can clearly see that the two may be related for the smooth running of the company but they are different from one another.
SEO deals with the ranking of the website high in the search engine result page through correctly placing of keywords and phrases. SEO needs and process changes time to time. There is no certain rule for any company to achieve the exact result through a single strategy. Each and every time you need to plan your strategy according to the working and need of the company. There is no exact rules and regulation applicable to that of SEO.
On the other hand talking about branding up of the companies’ name largely depends on the culture and the loyalty of that particular organization. Branding is not a one day’s work. It requires time to earn loyalty through the services you offer.
If you want to incorporate both into your strategy then that could result in weakening both the factors. In the same time, you also cannot exclude one from your planning as both are very important for the proper working of your company.
Thinking of how to incorporate both SEO and branding together, we must not forget that SEO follows certain guidelines which are a must-to-do for any startup company. Though there may be certain cases or rather better to say companies who need some alteration in the guidelines, still the basic steps are the same for any company. As per experts advice, though not a must-to-follow word, keywords and phrases should be the first preference of any startup company. In the first stage, the main focus should be to earn the position in the search engine result page and secondly other should come to know about you. While starting a company you can’t expect that other should know about your company or the products or services you offer. Through the use of keywords and phrases, the targeted arena of customers is being targeted. Once you succeeded in creating loyalty, you can now focus on incorporating branding into your strategy.
Again it is also true that by typing your companies name on the search engine, the searches gets into your website, this is only possible because of the backlink sand anchor text that you earn through proper SEO strategies. So, a thought can be that you need to focus more on your SEO than creating your company’s name.