Do you wish your website to rank high in the search engine? Yes of course. Each and every website developer while making their website wishes that their website should rank high in the search engine. The website developers and marketers try out several strategies in order to attract the maximum number of traffic to their website. The greater the number of traffic driven to your website helps in the ranking of the page high in the search engine.
In the attempt to rank high in the search engine the website developers try out a lot of strategies. Some provide link whereas some use strong content that can attract the maximum number of traffic to your website. Image plays an important role in SEO as it attracts the maximum number of traffic for your website. We, humans prefer to like things with our eyes first then go into the content of the page. In the same way, the image in a website helps in attracting the maximum number of traffic. So, the experts do highly prefer to use the better suitable image for your website that will attract the traffic for your website. Thus, it is said that image helps in the ranking of the website in the search engine.
Secondly, have you ever heard of the image search in Google? This search is becoming very famous nowadays. When a surfer wants to find out an image that is of his/her need, he searches in the Google image search page. The image results in showing the result of various images. The surfer can choose from the vast categories of images. On clicking the link of the image, it can take the surfer to the page where the image is actually originated. In this way, the website gets visitors and thus can earn the maximum number of traffic for the website. So, by the discussion, it is clear that you need to acquire some knowledge on the optimization of images. This is no longer counted as a secret for the web developers and marketers. They are investing a lot of time in image optimization.
Images in this time are counted as an asset for the website. The image helps in driving traffic to your website through Google search. Apart from getting better ranking in the search engine, image optimization also helps in user experience optimization and better sharing of the images on the social network. Some do also count that image optimization helps in optimization of the small portion of the web page within your website.
Here are some of the tips that can be helpful while image optimization for the purpose of improving the page performance as well as the search performance:
Using the right image
Using the rich keyword for the filename of the image.
Using the descriptive alt text for your image
Using the anchor text for your image
Using the image that matches with your content
Using limited images rather than stuffing of the website with images that are irrelevant.
The image in 2017 is no longer need to ignore. If you need to earn high traffic for your website then you can use the image.