Am I telling truth or false? Ranking of the website in the search engine result page does not get affected by the inbound ranking. Google does not penalize the sites that get inbound links from other sites. In the case of the reverse to happen, your competitors would have lowered your SERP ranking by passing more inbound links to your websites. Partly it is also true that earning of inbound links through any bad practice is not accepted by Google. If the same is found then you can be penalized by Google, to the worst your site can get blacklisted. In is seen in most of the cases that websites that face these circumstances takes several years to come up and in certain cases, the websites get out of the listing for the entire life.
If you are earning inbound links through any good practice then there is nothing to be feared off. Your ranking will increase rather than be getting decreased. It is been recognized in cases where the main intention of the webmasters is to rank high in the search engine result page rather making a good worthy website that can help earning the inbound links for you. From the point of view of some of the experts in SEO, it can be said while building up of the website one should show their passion on what they are up to. Their main focus should be on highlighting the factors for which your valuable customers will choose you up. Those who runs after making the strategies in earning inbound links lacks these passions and thus their valuable customer gets apart from them as they can’t hopefully think of getting any good customer service from these websites.
As a webmaster, you need to know what your website will do. A website is considered as a mirror image of yourself, your business and the products or services you are providing, so in any cases the appearance of the site matters in building up of the relation between your business and your customers.
In an attempt to make an attractive website, it is seen that sometimes the webmasters makes the websites more complicated which may take a lot of time to load. The customers do not stick to the sites that take a lot of time to load and thus goes out in search of an another site that may look reliable and take lesser time to load. Good designing of the website is important but in the same time, it should be also kept in mind that the website should not be overloaded and looks critical for your customers to handle.
Earning of inbound links is important and what are you doing in that attempt? Content plays an important role in earning inbound links. A good content with essential information in it is always capable of attracting the number of customers or webmasters who provide links to back to your site. Never overstuff your writing rather prefer inserting meaningful images and information in it.
Inbound links can increase the ranking of any website provided it is done in a meaningful way.